This is a marketing idea for an energy production company, pitched in an open source style under creative commons license. I would be happy to help interested companies with the implementation.
1. The Product
Wind mills have complemented our energy mix for many years.
While alternative energy has a very positive intrinsic marketing value, in the
best case they are tolerated, but mostly they are perceived negatively as ugly
and devaluing the landscape and natural environment.
2. The Idea
What if windmills became art? The energy company responsible
for the windmills will have the chance to present itself as innovative, as
turning ugly into beautiful, as leading the way into a more humane, a more
beautiful future.
Two promising creative elements to consider are color and
light. Thanks to the organic shape of most windmills simply coloring them in
relation to the landscape context could result in very appealing sights; more
spectacular however would be to attach light diodes to them and connect them to
a central programming interface which allows to have the lights create
firework-like effects across the whole wind-park.
WindArt can be used for positive public relations from the
initiation of the project to the inauguration of the artistic wind energy park
and if desired, it can be repeated after a certain period.
The PR/Advertisment Campain has the following
components:
·
Call a competition for artists to propose the
transformation of a given windpark into an artistic theme.
·
Collect artistic proposals on website for
everybody to review
·
Have the public and experts evaluate the
contestants in stages (from Xà100 à 10 à1,2,3)
·
Document the creative transformation of the wind
park
·
Celebrate the inauguration of the wind art park
·
In case of the wind-fire-work lighting effects
the ignition can be celebrated every night at a given hour.
